Sales
Performance by customer and product, changes in purchase frequency and follow-up opportunities.
GrowthBridge / Commercial Intelligence
Business intelligence.
Built for distributors.
We help mid-sized food, beverage and consumer goods distributors in the United States turn sales, margin and inventory data into commercial decisions.
Work with your existing systems · Without building an analytics team from scratch
Commercial radarILLUSTRATIVE EXAMPLEThree signals worth a closer look.
01
Customers buying lessSales by account
02Discounts reducing your marginProfitability by product
03Stock taking longer to moveTurnover and coverage
Detect. Review. Assign an action.
FoodBeverageConsumer goods
UNITED STATES
For distributors already working with
ERPCRMInventoryExcel
01 / From data to action
The signal is the start.
The decision comes next.
Explore three examples of how we connect a number with a conversation and a next step.
ILLUSTRATIVE EXAMPLEReview the account
Customer A / Net sales
−20%
in customer purchases
($9,600 − $12,000) / $12,000 = −20%
What we detect
Sales to this customer fall from $12,000 to $9,600 across two consecutive four-week periods.
What we review
Check ordering frequency, product mix, returns and seasonality before interpreting the decline.
The next action
Assign an account follow-up to the sales rep and record the reason and next opportunity.
Suggested ownerSales leader + account representative
Fictional data. Thresholds and update frequency are agreed with each business.
02 / A focused first solution
Your first commercial radar.
We start with a defined scope across sales, margin and inventory. The focus is knowing what needs attention and who takes the next step.
Margin
Gross margin by customer or product, cost changes and discount impact, based on available data.
Inventory
Turnover, coverage and slow-moving products to coordinate purchasing with commercial activity.
What we build with you
- A shared commercial view
- Alerts with agreed rules
- Actions with a clear owner
- Signal reviews and follow-through
We define scope, data sources, investment and timing after reviewing your data and priorities.
03 / From your systems to your operation
Connect the information.
Put your team in a position to act.
Start with a business question
Identify the decision that is difficult to make today and the information needed to answer it.
Connect and organize the sources
Review access, data quality and definitions of sales, costs and stock. Agree on viable integrations and update frequency.
Build visibility and alerts
Configure indicators and signals with agreed thresholds. AI helps summarize findings and prepare follow-ups using validated information.
Support the next action
Review priorities with your team, assign owners and follow results at an agreed cadence.
Commercial understanding in practice
Pricing & marginP&L & commercial performanceCategories & promotionsSupply chain & inventory
The team behind GrowthBridge
We understand the data.
And the operation behind it.
We combine 14+ years of pricing and commercial strategy at global consumer goods companies with analytics, automation and AI.
14+ years of experience
Juan Di Michele
Founder · Pricing, margin & commercial strategy
14+ years in consumer goods at Coca-Cola, AB InBev and Colgate, leading pricing, revenue growth management and P&L, and working hands-on with distributors and national retail chains. Juan uses AI to find where distributors are losing margin, and to deliver in weeks what used to take a corporate analytics team months.
- Pricing & revenue management
- Margin & customer profitability
- P&L & commercial strategy
- Applied AI
More than 10 years of experience
Marcos Moreno
Partner · Data, AI & automation
A computer engineer with a background in analytics, business intelligence and commercial and financial management. Marcos brings together generative AI, data and automation to support decisions, connect systems and simplify everyday work.
- Analytics & BI
- Generative AI
- AI-powered automation
- n8n & systems integration
- Commercial & financial management
Work directly with us, from the first conversation through launch.
A few things to know
Start with what
you already have.
Do we need to replace our ERP?
The approach starts with your existing systems. Before defining the scope, we review which data can be extracted or connected and the limitations of each source.
What data do we need to get started?
Depending on the scope: sales and returns by customer and product, cost of goods sold, inventory balances and stock movements. We review what is available and the level of analysis it supports.
Do we need to hire an internal BI team?
We can support integration, indicators and follow-through without you having to build an analytics team from scratch. We need a business counterpart to validate information and participate in decisions.
Does AI change prices or place orders automatically?
Pricing, discount and purchasing decisions stay with your team. AI can help summarize signals and prepare actions; rules and approvals are defined with you.
A commercial decision is a good place to start
What do you need
to see more clearly?
Tell us what you distribute, where your data lives and which decision is proving difficult.
Direct contact with the founder.